So Kodak - Trey Apartment View, Pitbull Club
Content : This Kodak ad is selling their new product called So Kodak where you can upload your photos from your camera straight to Facebook and other online places.
Message: This whole ad campaign is selling their new product by using Drake, Trey Songz, and Pitbull. These three artists have interacting commercials where it shows how easy it is to send your pictures online with these new cameras.
Character and Setting: The Trey ad shows him getting a picture from Drake online. The picture shows Drake showing off that he's in the studio. so Trey says, "Check out this view." He takes a picture of him and his girl on the balcony of his apartment over looking the city, and then it shows how easy it is to just click who you want to send it to. The Pitbull ad shows him at the club getting Trey's picture of his balcony view, so Pitbull says, "Well good things come in threes." He takes a picture of him and three girls, and then it also shows how easy it is to click the names of the people and then send them to their e-mail or Facebook or where ever.
Story: The storyline between these ads is showing that no matter where you are, whether the balcony of your apartment, a recording stuido, a club dancing which chicks, you can always send your pictures using this new camera.
Theme: The underlying message of the new So Kodak cameras is that it is fast and easy to use, and even cool singers like Trey and Pitbull use the came so it must be awesome.
Medium: These advertisements are commercials online and on the television. These commercials work well for the new camera line because it shows what they can do, and they got famous people to show them off so they will most likely be more popular.
Historical Context: These ads just started showing in the us. So Kodak is a new camera line that just came out. It is a fake need that people will feel like they have to get this camera after seeing the commercial.
Word and Image: I think if you took out the words of this commercial you would still get the point, but then you would not know what type of camera it is. The words put more meaning into the commercial, and you can tell that there is a battle of pictures between these three characters. Without the image this commercial would not be very effective at all, you would not see the apartment view, the three girls at the club, or how this camera can upload photos straight to e-mail and Facebook.
Layout: These ads make sure to show the great pictures that the camera takes, also while showing Pitbull and Trey click on Facebook and the people they want to send it to, to show that it is that easy to share your pictures online. The layout is a storyline between all of these commercials. It shows how these boys are sending pictures back and forth to show who has the better deal, or is having a better time than the other one.
Voice: There is little talking between both commercials, but it is just the boys normal everyday voice. At the end of the commercial they both say famous words that they usually say in all of their songs.
Jessica, you say the message is to show "how easy it is to send your pictures online with these new cameras" and the "underlying message...is that it is fast and easy to use, and even cool singers like Trey and Pitbull use the came so it must be awesome." However, what about the lifestyle? Isn't there an implied message as to luxury and the "high life." Does Kodak want to appeal to a high-end consumer? Is the Kodak brand name being marketed as classy where it used to be marketed as universally accepted?
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